Amazon Leadership Principles


(Why You Should Care )

The 16 Amazon leadership principles are the guiding stars for the outstanding growth that help leaders make decisions.

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

#1 Customer Obsession

Floral Pattern
Floral Pattern

#2 Ownership

Leaders are owners. They think long-term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their team. They never say, “that’s not my job.”

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere,

#3 Invent and Simplify

Floral Pattern
Floral Pattern